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A Better Foot Forward: Discount Shoe Sales

Wednesday 16 January 2008

 

Can I trust you? I do hope so; because the Discount Shoe Sales shop is one of London’s best kept secrets. You will never see this shop advertised. Indeed, I only discovered these guys by fluke some years ago. But I’ve never gone anywhere else since. 

 

Just The Facts 

Name: Discount Shoe Sales

A well established family owned business selling competitively priced Good Year welted and handmade shoes from some of England’s finest shoe makers.

Who you’ll meet: Dudley and his son Stephen

Location: 31 Strutton Ground, Westminster, London SW1P 2HY

Opening Hours: Monday to Friday 9:30am-5:00pm

Website: www.discount-shoe-sales.com    

Good Year Welted

I have an inherent distrust of men who wear comfortable shoes, particularly with suits. You know the sort I mean? School shoes, thick ungainly things with rubber soles and of suspect leather. We all suffer a shortage of funds at some time or another; but thanks to this family run business there is no excuse for sacrificing quality to economy. What they offer up are some of Northamptonshire’s best regarded shoe makers. That means  Good Year Welted  and handmade. For those unfamiliar with the term, welting is a method of construction that means, among other things, you can easily replace the soles of the shoe when worn out, thereby extending their life for years. Styles stocked Dudley include, casual and formal, polished leather or suede, Chelsea boots and lace-ups as well as standard issue Oxfords, Brogues and Penny Loafers.

If you’re looking to vary your wardrobe beyond the classics why not try the iconic American  G.H. Bass& Co. Weejan (moccasin loafer). Once again they carry a full range, from suede to tassels. My particular favourite is the original cherry reds, which worn with a blue suit adds a certain roguish quality. 

However, if none of that takes your fancy they will do one off orders. This is particularly handy given many manufacturers now do multiple ranges of shoes with the quality differing substantially from the base range.

 

Competitive prices

The philosophy behind this place is a very simple one; supply quality men’s footwear at competitive prices. For that reason they never have sales; nor do they add on large mark-ups simply to discount it later. And don’t be under any misapprehension, despite the prices these are not factory seconds.

Dudley has been in the trade for 26 years, which shows in his expertise and enthusiasm for what he does. The service is excellent and whether you know something about shoes or nothing, ask and you will receive detailed knowledge of the product. Aided by his son Stephen this friendly outlet has a firmly established reputation amongst the Westminster crowd and beyond.

Do a little research and you will instantly see the benefit of this outlet. Just keep it under your hat!

 

 

Posted by Stealth

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