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Up Coming: Jaeger Spring/Summer 2011

Sunday 14 November 2010

Apologies for my recent absence, but job hunting and interview prep have prevented more pleasurable pursuits like writing posts.

 

Well, things should be closer to normal for now anyways. In fact I kicked things off this week with a spring/summer2011 preview at Jaeger. Here are a few bits that caught my eye. I have to say this company interests me, they have a distinctive British heritage but over recent years, rather like AquascutumBurberry and Pringle before them, that reputation inclined them towards older shoppers, whereas success in today’s market is about catering to 25-35 year olds. Put simply, you can get older men to by younger men’s clothes, but you won’t get younger men buying clothes that make them look like their fathers. Jaeger has been a bit late to cotton on to this. But it is no surprise that the man who transformed Aquascutum into being a young mans heritage brand now owns Jaeger. This is their strongest collection yet. With lots of slim cuts and modern fabrics and weaves, but there are also some sharp tailored classics, better suited to chaps like me. And they’ve began to make things in England again which is welcome, and certainly something that matters to me.

There were some nice light weight collarless three quarter zip knits but the things that caught my eye, and will be in the wardrobe next season centred around the summer tailoring.

 

 

To begin with there was this wonderful buggy lined, soft shoulder, cotton double breasted jacket. It’s the jacket I’ve been after for three or four seasons now. Love the white Buttons and white stitching. Perfect with chinos, jeans and linen shirts, And reminiscent of many a Sartorialist photo.

 

 

Very similar was this single breasted jacket. Like the first, its soft shouldered and cotton. However this one is made from a treated cotton which gives it a slight shine. Its weight and softness is also more akin to shirting cotton, and being buggy lined its ideal for sticky summers. This one is actually a suit sold as seperates.

 

There were plenty of nice accessories including leather and denim twill holdalls and totes as well as some lovely suede accessories for ipads, ipods and other necessary tech. But one key item was this rain mac, manufactured in England and with a very subtle check in the weave.

 

Posted by Stealth

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